Modern Matter #18
210 x 275 mm, 160 pages + see through vinyl 12’’
Creative director: Olu Odukoya
‘It’s Time to Listen’
The latest instalment of Modern Matter ‘is concerned with time itself: the passage of it, the loss of it, the durational and experiential aspects of it, and its status as a thing that defines and encircles a new age.’
From the Journal, Olu Odukoya in February 2019:
‘In the current age of everything feeling homogenous, I wanted to exaggerate the concept of what is deemed best practice in relation to magazine covers.
I’m not interested in having the ‘face’ of the moment, or worse still a subject who has a huge social following. Our readers are less interested in these measures of social acceptance. I’ve previously created a bumper 600 page issue where 50% was made up of blank pages… [one recent] issue repeats the content twice over with the repeat content printed in an offbeat colour profile. Our previous issue titled ‘Mother’ was packaged alongside a mini version we named ‘Child’.
Subtle but significant nuances are what I think provide the emotional connection with the magazine that our readers love.’