Magazine B #53, Muji
170 x 240 mm. Seoul, Korea (English-language)
On the Journal:
‘How do you choose what brands you’re going to showcase for the entirety of an issue?
B has a four pillar policy when selecting brands, it must meet our criteria of beauty, price, practicality and philosophy. Our staff has in-depth discussions throughout the decision making process. We research, we communicate with a range of people who are knowledgeable about the candidate brand, there’s numerous stages.’ Read more of our At work with interview with editor Taehyuk Choi.