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Fly Culture #2

Fly Culture #2


210 x 297 mm, 96 pages. Devon, UK

If you don't know what a ‘grip and grin’ photo is, you're not about to find out by reading Fly Culture. But you can imagine, and that sort of hero shot, statistics and numbers-based approach to fly fishing is the antithesis of what this magazine is all about. Instead it treats the sport as an almost transcendental, spiritual experience. Were sole a freshwater fish, there'd be a great pun opportunity to be had…

Editor-in-chief: Pete Tyjas
Creative director: Brett O'Connor